NOHBO LLC has announced its partnership with Genomatica to create a new natural line of single-use, water-soluble personal care Drops. The new collection of eco-friendly products, manufactured by NOHBO Labs, is made with Genomatica’s natural Brontide™ butylene glycol.

High-performing Shampoo with Zero Waste

NOHBO’s product launch follows a successful pre-sale period which generated strong interest from the consumer market as well as inquiries from leading names in the personal care, hospitality and sustainability industries. The company’s new signature 15-pack of 5-milliliter shampoo drops will be shipping direct to U.S. customers in May 2019. NOHBO’s high-performing shampoo drops are the first of several introductions planned for the company’s new line of personal care products which also includes conditioners, body washes and shaving creams.

NOHBO Drops produce an excellent personal care experience while eliminating plastic waste. When rubbed in the hands with water, eachdrop is able to lather, nourish and clean most hair lengths and types completely. The moisturizing drops, now available in a rosemary mint blend infused with sandalwood, combine nature’s restorative elements — such as argan oil, aloe and green tea extracts—leaving hair feeling soft, manageable and clean. NOHBO Drops are also free of harmful ingredients, including PEGS, silicones, parabens, sulfates and preservatives.

Bio-degradable Packaging

Standard plastic bottle packaging can take up to 1,000 years to degrade, but NOHBO’s biodegradable, water-soluble film breaks down instantly when met with water. This benefit, combined with NOHBO’s biodegradable, plant-based outer container, enables customers to take a significant step toward zero waste. The packaging also provides an effective moisture barrier, ensuring the integrity of each drop throughout its entire lifecycle.

“Today’s consumers are not only concerned about where their personal care products are going but what is going into them,” said Benjamin Stern, NOHBO’s chief executive officer. “Thanks to Genomatica’s natural Brontide butylene glycol, we are now able to answer these questions with responses that meet and beat customer expectations.”

Brontide, Sustainably-produced Butylene Glycol

Brontide is ideal for personal care manufacturers looking to develop new natural products or reformulate existing products with a natural alternative to petroleum-based materials. The ingredient integrates seamlessly into personal care formulations – as a humectant, preservative booster, solubilizer or stabilizer – and can be used in a wide range of applications.

To obtain a NOHBO Drops product sample at NYSCC Suppliers’ Day 2019, stop by Genomatica booth #356.

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